Aimed at the younger generation, this collection brings a breath of fresh air to the world of hair fashion and celebrates the creativity and individuality of the new generation.
The 2025 collection is a celebration of young energy. New Generation, which is inspired by the young generation, is the result of the collaboration of a team of leading professionals in the field. Its aim is to appeal to young people who are looking for uniqueness, style and innovation. The main role of this collection is directly played by our clients - young actresses who have also become the faces of this new campaign, thus bringing an authentic and real face to the collection. Vanda Chaloupková, Anežka Šťastná and Natálie Otáhalová.
Although the New Generation collection focuses primarily on the young generation, Salon Petra Měchurová remains true to its roots as a generational salon for all age categories. We believe that modern trends and classic elegance can go hand in hand, which is why this collection will appeal to a wide range of clients.